If you’ve read my article “Six Mistakes That Prevent Most Websites From Being Successful – And How to Remedy Them” then you should now have a better understanding of why many businesses have websites that are not effective.
As the owner of Holistic Local, a directory of over 9000 businesses, I get to see a lot of websites promoting holistic, green and ethical businesses, and I’m sad to say that most of them are making at least three of these mistakes.
Unfortunately most web designers are as clueless as their clients about what makes an effective website and this is why so many businesses end up with websites that don’t work for them.
Now that it’s clear we’ve entered into a period of economic hardship it’s more important than ever that you make all your marketing as effective as pssible, and that definitely includes your website. Consider these statistics:
73% of activity online is in one way or another “related to local content” – (Google 5/07)
97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” – (NPD Group)
25% of ALL commercial Internet searches are conducted by users looking for local merchants (Kelsey-Bizrate 2004)
If your website isn’t working then you could be missing out on a lot of business.
In order to help you make your web site more effective, I’m now offering several services that should provide you with whatever you need.
