What is a Facebook Fan Page?
A Facebook fan page is a special type of profile page on Facebook for your business or organisation. They are free to make yourself but some people find the process a little complicated and don’t fully understand how to get the most out of their page.
Whenever someone “likes” your fan page they automatically become a fan and from then on they will see your fan page updates appear in their Facebook newstream. As long as you use it carefully it can be an extremely powerful way of marketing yourself, however many people get it all wrong.
Whether you think you love or hate Facebook, nobody can deny the fact it’s now become a huge part of our culture, and is even being used as a tool to bring down oppresive regimes and promote freedom.
Over 700 million people worldwide now use Facebook, and about 50% of those users log-in to Facebook at least once per day, and often spend up to 1 hour per day using it. That is far more time than anyone spends using Google most days.
If you don’t yet have a presence on Facebook then you’re missing out on what can be a really powerful marketing tool if used in the right way.
5 Reasons why your business should have a Facebook fan page
- Chances are that a very high percentage of your existing and future client base are already using Facebook. By allowing them to connect with your fan page you can easily and unobtrusively keep your business within their awareness, particularly if you provide quality information that is useful to them.
- Facebook Fan pages are accessible to everyone, even people who are not members of Facebook. Fan pages are increasingly being ranked highly by Google so it also gives people another way to find you in the search engines.
- They are a great way to build trust and credibility. Fan pages are often perceived as being more inviting than web pages, and if you use them correctly they can be much more engaging and interesting for your customers.
- Maintaining a Fan page is relatively simple and cost free (although it will require a little bit of work)..
- If your business is to thrive then you need to stay current and even ahead of the trends. You need to have a presence wherever your customers are, and right now most of them are on Facebook.
Now it doesn’t cost anything to create your own Fan Page and you can do it yourself if you like, however some people are finding the process a little confusing and as a result they are not getting started with it. By allowing us to do the work for you you can forget about any perceived stresses or complications that it might involve.
Not only will we create the Fan page for you, but we will provide you with a written user guide and also give you a 1 hour Skype consultation about how to make the most of your Fan page, so that you easily attract new customers rather than repel them!
