Our SEO service will ensure you get seen before your competitors do!
Search Engine Optimisation (SEO) is what enables your site to rank on the first page of Google so that you always get found by people who are searching for what you offer.
Market research has found that over 70% of people rarely look past the first page of Google search results, so if you’re not ranking on the first page then the odds of your site ever being seen are slim at best.
If you’re not on the first page of Google then up to 10 of your local competitors will be there ahead of you, and they will be the ones benefiting and getting all the new clients.
Yellow Page advertising has been ineffective for most people for several years now. Bill Gates said a few years back that “Yellow Page usage amongst people below 50 will drop to near zero over the next five years.” and his prediction has essentially come true.
A market research company called the Kelsey Group found that as much as 97% of consumers (with an internet connection) now use the internet to research the buying of products or services in their local area. The Kelsey group survey also researched which tools people are using when they search online. They found that:
- 90% use regular search engines (Google, Yahoo & Microsoft Bing)
- 48% use Internet Yellow Pages
- 42% use comparison shopping sites
- 24% use vertical sites (A vertical site is a site like Holistic Local that specializes in a particular market or niche)
To reach the top of Google your website pages need to be well optimised for your most relevant keyword phrases. A keyword phrase might be something like “Sports Massage Therapist in Cambridge”
Our SEO service will ensure that your site is optimised for 3 of your most relevant keyword phrases. So, for example, let’s say you’re a therapist and you offer Massage, Reflexology and Aromatherapy treatments, then we will optimise your site so that it ranks in Google for those keywords (plus your local area).
Search Engine Optimisation is easily one of the most effective and important long term investments you can make in your web marketing mix. It is absolutely essential to get it right if you want to attract new clients through the internet. Never underestimate the number of people searching Google and other search engines for what you offer.
